Creative Copywriting – Workshop with Louise Willder

A workshop for writers and anyone looking to unleash their creativity and polish their copywriting skills. Including: first lines, great hooks, story types, getting your point across clearly, plus some insights and stories from the publishing world.

The author of Blurb Your Enthusiasm: An A-Z of Literary Persuasion, Louise Willder has been a copywriter at Penguin Books for twenty-five years. During this time, she estimates she has written about 5,000 blurbs for book jackets. (She doesn’t follow people around bookshops, willing them to buy books she’s written the copy for... really, she doesn’t...)

Author photo © Mark Rusher

Event Information

Event Date Sat 18 Feb 12:00 pm
Individual Price £15.00
Venue The Alexander Centre